Business Insider -
13 Sep 2015 01:21

If you had any Quiksilver gear in the 90s, you were instantly cool. The brand represented trendy California surfer culture. Customers were willing to pay a premium for its T-shirts and hoodies. But that is no longer the case. Earlier this week, surfer brand Quiksilver filed for chapter 11 bankruptcy. "After careful consideration, we have taken this difficult but necessary step to secure a bright future for Quiksilver," CEO Pierre Agnes said in a release. The brand will continue to shutter stores...
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